The promise of safety gives Volvo a special place among the world’s carmakers. Our founders were the first to declare that the company’s activities should be based on human concern. As a result, SAFETY, QUALITY and ENVIRONMENT are the core values which permeate all of our operations, our cars and our actions.
The experience of our brand also includes attractive design, driving pleasure and enjoyable car ownership at all stages of life. Both aspects of the Volvo ethos – to protect and to celebrate life – are expressed in the global brand tagline VOLVO.
Volvo’s founders were the first to take a clear and unambiguous approach to the issue of safety. Today, our aim of being a leader in the area is stronger than ever. In an increasingly complex societal and traffic environment, it is ultimately people who must be able to use our cars in a simple and safe manner. Our safety philosophy is based on a holistic approach.
Our aim is to build cars which:
• primarily help the driver to avoid accidents;
• if an accident is unavoidable, help to protect all of the occupants;
• take account of the safety of the occupants of other cars and of unprotected road users;
• afford enhanced personal security; in other words, make break-in and theft more difficult, and help to provide the occupants with greater protection in threatening situations
Get pdf Volvo Pocket Guide 2004
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